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“Bad marketing is about you, your company, your product, your service, how many years you have been in business and how many awards you have won.

Good marketing is about the customer, and how your product or service can change the private little world they live in.”
~ Roy Williams, The Wizard of Ads

Every time you open the mic to speak, you’re marketing your station.

Every liner, every promo, every event you host, everything listeners hear is marketing your station.

The question today is…

Is that marketing bad or good?