Good Enough?

Be careful…


“Good enough” is always the enemy of great.

Once we settle that first time, it’s so much easier to do it the second and third and pretty soon, rather than raising the bar, you’ve thrown the bar away completely.

Take the time — make the time — to do it well, to do it right, to make it exceptional, to generate delight, or save it for when you can.

And never, ever, be satisfied with that compromise.