A successful social media story
Starbucks posted its first U.S same-store sales gain in 2 years for the last quarter and gives all the credit to its tactical use of social media.
The reason this matters to you can be summed up in this one line:
“This (our social media strategy) was not built as a marketing channel, but as a consumer-relationship building environment.“
Here’s the questions I have for Radio:
If the answer to any of those questions leaves you blank, you’re in trouble.