So emotional


You may have seen this ad if you watched the 2023 Super Bowl. It won the USA TODAY Ad Meter as viewers’ favorite spot this year as well as the Top Score in measurements by Samba pertaining to viewership of individual ads.

If you’re a dog lover, it’s impossible not to be moved while watching it.

And now, it’s been nominated for an Emmy Award.

The ad’s emotional resonance stems from a story that is universally relatable and yet personal, too.

That’s Teressa Iezzi who created the ad. She understands the power of emotion in branding.

Do you?

If so, I would love to hear some of your promos and liners.

If not, I can direct you to radio imaging experts who can help you create this kind of bond with your listeners.