How we get video content…

If you’re the parent on a teen or 20-something, you already know the future of video content.

Smart phones, tablets, and internet-connected large-screen TVs are the future.

Services like Netflix, Roku, Hulu, and Amazon Instant Video are disrupting the video-creation and content business as much as Apple disrupted the music industry a decade ago.

DVRs had already broken the chain of forced viewing at specific times and while I keep reading that this hasn’t caused a drop in viewers watching commercials, I find that difficult to believe, based on my own behavior.

Live sports events are the only video content that has to be watched “live,” and even that can now be watched on your phone or tablet, wherever you are.

Bandwith and the expense of data plans are the only thing keeping this revolution in check in America and Europe.

We, especially all the younger consumers, will be used to — eager — to pay what we consider reasonable to watch what we want, when we want, on the device we want. Interested in the full story? Click HERE.

Like commercial Radio, commercial TV is behind the curve on this one. NPR and PBS have the right idea: a combination of “subscribers” and limited sponsor mentions.

HBO and even Netflix spend big bucks producing proprietary content for a reason.

What do you offer that can’t be found anywhere else, that’s so extraordinary your listeners will pay for it, will download it to their mobile device, and will be eager for the next offering?