For The Builders

Interesting new campaign from Ford: Taking a shot at Elon whilst shining a big spotlight on their own workers.

Ford has formally begun shipping the eagerly-awaited F-150 Lightning as of April 26, with the electric-powered pickup poised to be one of the most consequential machines in persuading motorists to switch to an electric-powered vehicle. Now that they’ve got actual vehicles and an increased volume of data, they’ve incidentally got some good news: The truck’s better than they originally said it was going to be.” (Mitchell Clark, The Verge)