And this is one!

Yesterday, I wrote about needing time to think and create. Sadly, this is not a priority for commercial radio, as I have been reminded by supporters and detractors hundreds of time over the past couple of…well, weeks, actually.

A client had told me the stories I tout can only be produced by NPR. THIS proves he’s right.

Or is he?

How many of you had this story? I saw it Saturday morning, and I bet someone on your Morning Show did too, perhaps even earlier.

If you had it, and ran it, I’d love to hear how you handled it, because I am convinced these types of stories are needed, are heard, and are part of building a daily habit of listening to your station.

We don’t see what we don’t look for.

Even as the AllAccess headline yesterday announced a new station PD in Baltimore, who is also the evening air talent, and head of all the digital programming, and who produces and hosts the afternoon show on a sister station in Atlanta (think how much time he gets to spend coaching talent and directing on-air content), I find myself hopeful that there are still talented people in our business who will spend their own time finding great content.

I believe this because I know some who do it.

I am hopeful because their stations are top-rated, their shows are ranked #1, and their companies do their best to adequately staff their stations.

If I sound cynical and negative too much of the time, forgive me. I am venting outrage and frustration, but in my darkest of moods, I never doubt Radio’s potential. Never.

There are so many dedicated, talented, hard-working people in our business desperate for encouragement and reinforcement. I stand with you. I want to help you.

And if you can think of any way I can, please let me hear from you.

This isn’t about money, and it hasn’t been for a long time. This is about passion and purpose, neither of which is in short supply here.