It’s why you’re paid, isn’t it?
Figure out what it is you have to say…
Because we’ve already seen it on YouTube and our Google news feed.
It’s harder than ever to reveal something I’m not already aware of.
So this is your task. This is why you’re paid. This is what will bring you success, if success is to come…
How will you tell the story differently? How will you make it personal and real and emotional?
How will you make me care and remember and share?