Only makes us stronger

P&G knows a thing or two about marketing.

They wouldn’t continue this emotional theme centered on the struggle and sacrifice behind every Olympic dream if it wasn’t working.

Did you notice?

The smallest, most subtle of gestures as the tough hockey guy taps his heart to say “I love you!” to his mom.

I just love everything about this campaign, and I bet most who see it do.

Good luck to all our athletes, but especially Vail’s own Mikaela Shiffrin, the youngest U.S. Alpine champion in history and the youngest American to win a World Cup title ever.