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The Academy Awards Show Sunday night was completely sold out several days in advance.

Like sports events, it really needs to be watched live to be best enjoyed and so it attracts major advertisers spending big bucks on great ads designed to hit us hard.

Yesterday, I spotlighted the SiriusXM ad, which I loved. Today, it’s Rolex.

If there is a more perfect symmetry than Rolex and movies, I’d love to see it.