Don’t Let Me Down

A neighborhood of good


The sad thing is, we’ve trained ourselves not to see what is right in front of our eyes.

We’ve inured ourselves to the suffering and the hopelessness.

Which is why this is so powerful:

Another example of brands focusing on making us feel.

Now, let’s prove it works by turning caring into DOING.

The most amazing thing is, as those of you who make caring and doing a habit, it helps you as much as it helps those you’re assisting.

Giving feels good!