Think before you answer…
…because if you said, “yes” then I want to ask you why you advertise your own station so infrequently?
I already know your budget realities, but if you really believe in advertising, wouldn’t spending money on great advertising make more than it cost?
Isn’t that the principle behind all advertising??
Take 5 minutes and watch this video interview with Phil Knight of NIKE. Listen to how he used advertising to build one of the greatest brands in the world.
He will tell you it all starts with the product. Watch…
I ask you again: Do you believe in advertising?
Is your product worthy of advertising?
Then why aren’t you using it?