That’s worth 5 minutes.

Ok, watch this:

Do you think of your listeners as a community?

Do they believe they’re part of a community?

Because you may have thousands of listeners, totally disconnected from each other, and mostly disconnected from you if all you offer is music and liners.

That’s not a community.

Rush built a community. Howard Stern listeners feel they’re a community.

Stations and air talent that create a community of – and for – listeners always do better than those that don’t.

So, I’ve lost 99% of those reading this by now, but for the 1% actually interested, click HERE.

Reach out when you’re ready and I’ll steer you towards some really smart people who can help you take the next step.