The best 3 minutes you’ll spend today

Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round heads in the square holes.

The ones who see things differently.

They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.*

Skip a couple of business dinners and buy a copy of this book for every member of your team, programming and sales.

Then, invite everyone in and have your own office version of book club. Talk about what you just read.

Heck, invite me in. I’d love to be a part of that conversation.

Maybe we’ll end up seeing our relationships with our advertisers, and with our listeners, in a totally new light.

That would be Different.

And Different can be very, very good.

*”Think Different” – Apple Computers advertisement