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“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.”
~ Haruki Murakami

The same is true for the TV and movies you watch, the games and sports you play, and the places you eat and drink.

If your goal is to sound different from other on-air entertainers, you have to think different, and to think different you have to push yourself out of your comfort zone and persistently try new things.

And if your goal is not to sound different, why do I need to listen to you every day?

What are you offering me that I can’t get anywhere else, that I LOVE when I hear it?