Caution! This is a trick question.
Part of attracting listeners is being relevant to their lives.
Part is finding content before they find it on their own.
Part is giving them content they can’t wait to repeat and share with others.
Content like this:
(My favorite story of the year:) 4 STRAY DOGS WAIT PATIENTLY FOR HOMELESS MAN ADMITTED TO HOSPITAL
A NONPROFIT HOSPITAL THAT HAD SUED POOR PATIENTS JUST FREED THOUSANDS FROM DEBT (Another reason to support ProPublica)
So, did you find all of them? Any of them?
Here’s the trick: not all of these stories were released last week.
And your listeners won’t care.
Was your content so great that none of these would have attracted listeners? If so, you’re excused.
If not, come on, man! You’re supposed to entertain us.
Finding content is easier than it’s ever been. Do your job!