Another brilliant insight from Seth Godin
“The ability to delight and surprise is at the core of every beloved brand…”
“Overhype and shady promises will undercut that before it even has a chance to get started. Yes, of course you have to make promises to earn attention and trial. The mistake is when you put more effort into promises and less into what you deliver. Promise a lot, but deliver even more.”
“Research shows us that what people remember is far more important than what they experience. What’s remembered: the peak of the experience (bad or good) and, the last part of the experience.” *
How would that change what you do today?