A viral lesson
Watch this:
It has 16 million views. To my knowledge, it has never run on television.
It was created by Buzzfeed for Little Friskies and it’s a perfect example of creating content for product integration.
Who is Little Friskies trying to reach? Cat people.
The humorous truths in this spot hit people who love cats and kittens right in the heart, where they are aimed.
And the subtle use of the product, seen only once for a few seconds, makes this feel less like they’re selling us something.
I think they got their money’s worth.