It doesn’t seem like that long ago, but it’s probably at least a generation.
Dads were portrayed in the media mostly as insensitive, well-intentioned but hopelessly clueless buffoons.
Today, many of us (men) don’t want to see ourselves as vapid, emotionally-deficient, beer-swilling morons. And smart brands have noticed…
So, I’m wondering what your station is going to do to make Father’s Day special this year?
If you’re giving away lunch at Hooters, I would challenge you to find a way to make a deeper emotional connection with the men that listen.
Yes, it will require more thought, more planning, more work.
And that’s what will make it remarkable.
ps. I have a few ideas, if you’re interested…