Creating Viral Video

Have you seen “Simon’s cat”?

There are a lot of cat-lovers.

I knew that before this video, but how else to explain how 1.5 MILLION people have seen this within 48 hours of its release?


No question it’s good. If you’ve ever owned a cat, he captures their behavior perfectly.

But how did so many people find this video so quickly?

Answer that and you have one of the keys to going viral.

Of course, if you’re not creating videos of some sort, it’s a moot point.

And way past the time when your organization should have a super-creative person on your team whose only responsibility is creation of stuff like this.

How likely is that to happen in the age of cut-backs in Radio and TV?