Seth Godin wrote once that cost isn’t abstract but value is.
If we don’t value our product enough…
- to invest in its growth by hiring the best talent and striving for ever-better content between the songs;
- to consistently and persistently tell our story to the millions of potential new listeners who haven’t yet discovered us, finding the emotional triggers that help justify ‘rational’ decision-making;
- to make each ad for which we accept someone’s hard-earned money as effective, entertaining and compelling as possible;
- to find objective, quantifiable ways to prove our stations work for each advertiser
what does that say about us?
When the value we place on what we do, on what we create, is low and getting lower each year, how can we expect anyone outside of our business to value it more?