Makes listener research really difficult

“We often forget to factor in the distortion of observation when we evaluate someone’s behavior. We see what they are doing as representative of their whole life. But the truth is, we all change how we act when we expect to be seen. Are you ever on your best behavior when you’re alone in your house? To get better at understanding other people, we need to consider the observer effect: observing things changes them, and some phenomena only exist when observed.”

“People are invariably affected by observation. Being watched makes us act differently.”

If you really want to know more about your listeners, what they love, what they hate, how they behave using your station, this is a problem.

Excellent article, and you can read it HERE.