Coke tackles enmity
What do you think of this?
Do you say, at least Coke is trying to do something positive?
Or, do you say, this is a cynical attempt at social media manipulation and Coke knows it?
Or, is it somewhere between the two extremes?
Does this make you feel better about Coke as a product?
One sure thing: clearly, people want hope of change, of solutions to intractable problems, of better times to come, because Coke is not the only global brand to seize on this. It’s a theme worth reflecting on your station.