Can This Possibly Work??

Coke tackles enmity

What do you think of this?

Do you say, at least Coke is trying to do something positive?

Or, do you say, this is a cynical attempt at social media manipulation and Coke knows it?

Or, is it somewhere between the two extremes?

Does this make you feel better about Coke as a product?

One sure thing: clearly, people want hope of change, of solutions to intractable problems, of better times to come, because Coke is not the only global brand to seize on this. It’s a theme worth reflecting on your station.