The Top 10 most effective…

One of the great parts of working with radio stations around the world is getting to travel to Europe and Asia and immerse myself in different cultures.

I’ll be interested to see what you think of these British ads. Most we would classify as PSAs in the US but that’s not really the point.

The most effective ads in every culture may not be as shocking as most of these here, but they all make us feel strong emotions.

They tell stories that make us feel.

That’s the point.