And why you need more of it.
You already know that the theme of this TED talk is true, because you’ve seen it in your life.
In my travels around America and the rest of the world, hearing something really new on any radio station is shocking enough to be noteworthy.
I have to think part of the reason for the lack of real creativity on radio stations everywhere is that we have stopped doing what invites new ideas into our brains: doing absolutely nothing for an hour or so.
Our jobs don’t allow it, and our addiction to our smart phones and constant connection has pushed boredom out of our lives.
And boredom is the birthplace of idea generation…