“Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the consumer.” ~~ Adam Smith

“If we focus on solving problems for customers…encouraging the creation of can’t-live-without products — we will have an easier time riding out the natural storm of a down cycle.” ~~ Fast Company

That seems simple enough.

So what does your station produce that listeners, and advertisers, cannot live without?

That’s a little tougher, huh?