The best Super Bowl spot…

The best Super Bowl spot yesterday?

I admit it, I was very surprised.

I didn’t expect something so emotional from super-left-brained Microsoft and that’s part of what makes it work.

But it’s the stories behind these images that bring the tears.

If you don’t know Steve Gleason, you can meet him by clicking on his name.

For whatever reason, I have, since the first of the year, seen TV spots for radio stations in several markets. I know. Amazing! Radio marketing itself in America in 2014.

If Microsoft can embrace the power of emotion perhaps Radio can as well. We need those spots we’re seeing to work, because…well, you already know that.