Arthur – Erickson Media




Grab a Kleenex…


This is not actually a story about sports, though it was produced by Tom Rinaldi for ESPN.

The sports parts are merely the background for the real story, an improbable love story:


It is as unusual to air a nearly 14-minute piece on Sports Center as it would be for anyone on your station to air a 5-minute piece.

But ESPN is smart enough to realize that it is the story that dictates the time limit, not the other way around.

Are there stories in your town waiting to be noticed, waiting to be told?

I think we both know the answer to that.