Arresting Attention

A tip

The point of all creative work is to “…arrest someone’s attention.”

Does your show surprise enough to do that?

Do you give listeners something each hour that is not as they expect it to be?

Worker Series #1 Craig Frazier – Illustrator and Storyteller from Jeff Hurn on Vimeo.

This may be specifically about design, but there are great lessons here for every on-air talent.