I think you need to.

Every local radio station in America should be reminding listeners about the Crisis Text Line in order to save lives.

Especially now.

HERE’s why…

Don’t just run a boring PSA in the middle of the night.

Make it something your air talent mentions — endorses —  daily.

This is not just for CHR or teen-oriented stations. This affects mothers and fathers too. It affects all of us.

Find local stories that personalize and humanize the issue, stories you can produce and edit for maximum impact and share online.

This is an epidemic we can actually stop.