…

You may want to watch this more than once, because there is real insight here that can help you connect on a deeper level with your listeners — if you’re allowed to try:

You’re telling stories every day anyway, unless all you’re allowed to do is read liners word-for-word.

Your life is a story. Your on-air persona is a story.

So why make it hackneyed and predictable?

Go deeper.

It’s worth the effort to learn how.