Is this a surprise?
“It’s fair to say — and perhaps pretty surprising — that clicks from social very rarely directly lead to orders.”
THIS is your competition for marketing dollars??
Facebook announced yesterday they will begin running video ads on your news feed which start automatically but without sound, unless you click on the the ad. Hey, interruption marketing must not be such an old, dead idea after all, huh?
Radio stations that go all-Christmas music dominate ratings in almost every American city, often exceeding overall cume ratings for local TV stations.
And we pay for a ratings service that discounts that audience??
Meanwhile, proving the inanity of the Wall Street money we all chase, Twitter hit a new stock price high last week…