Designing sound
Thanks to my good friend, Allan Hotlen, for sharing this link.
Just a reminder that while being an audio-only medium has its disadvantages in this YouTube-Instagram world, it also has wonderful advantages.
We create images in our listeners’ minds, and if you are not using sound to help, you’re surrendering one of your key assets.
So much of radio is live that we’ve forgotten how to use sound as a tool, but with digital boards making any sound almost instantly available, thinking like a film sound designer can help your content connect in a really visceral way.