Ahh, The Trick Is…

Harder than it looks


If you’re an on-air talent, you can learn a lot from this article.

  • Be authentic when you care.
  • Never be afraid of real emotion.
  • Don’t over-do it. A little crying goes a long way.
  • You can’t avoid the issues we’re all talking about or you lose relevance.
  • It’s better to be loved passionately by half your audience than tolerated and mostly ignored by 100%.
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