Brands are reminding us
Not just what to buy, but who to be, and that emotional push appears to be working.
Consider THIS from Starbucks
And Hyatt, What The World Needs Now:
This spot from Air bnb which ran in the Super Bowl last year:
Companies are trying to heal the wounds of our political battles.
They’re trying to step up and into the moral void that those battles have left behind.
What do you think? Is it helping?
“A new survey finds that 61% of people trust the advertising they see, an 11% jump from March 2014, according to eMarketer. In addition, 72% of respondents also said the ads are “honest,” a 16% increase over the past two years.” ~ Axios