Great branding

Great branding:
      1. Creates an expectation.
      2. Delivers a meaningful experience that matches the expectation.
      3. Builds an emotional connection that compels customers to want to repeat the experience.

That is from Bernadette Jiwa’s blog The Story of Telling. I subscribe.

What do your listeners expect from you? Are they yelling, “Shut up and play music”?

Or are they reaching down to turn the volume up because you’re saying something worth hearing, worth feeling, worth sharing?