From the proverbial horse’s mouth
The least challenged title today has to be “Social Media Expert.”
Social media gets an inordinate amount of attention and increasing amounts of resources so I think it’s worth your time to read this article:
Ironically, as more of us stare almost exclusively at our screens, large and small, we actually become more isolated from real human interaction.
And that’s where Radio can thrive.
Use every opportunity you have to make human connections with individual listeners, because most of us listen alone — just as most of us use social media alone.