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The headline on AdAge (subs. may be required) was big and bold:

New Scripted Series Hit Record High Following Pandemic Dip

Axios followed up with this:

“Why it matters: Several new streaming services also launched during the pandemic, increasing the demand for new content.

Details: A whopping 559 original scripted television series were produced last year, up 13% from 2020, according to the latest data from FX Networks Research.

• By contrast, only 216 new scripted originals debuted in 2010, highlighting just how much new programming has debuted in light of streaming.
• Consolidation among production studios in Hollywood has run rampant amid the streaming content arms race.”

So how is Radio handling this surge in options for our attention?

Well, we know that Audacy and iHeart have both further cut creatives from the Programming and content side of the ledger this year.

Surely our leaders aren’t hoping to attract more listeners and revenue by decreasing the kind of proprietary content that listeners want.

They wouldn’t do that, would they??

Don’t hold your breath waiting for their answer. They probably can’t hear us from inside their private jets…