A Lesson in Local

From Adam Sandler

Did you watch the Benefit Concert for Hurricane Sandy Relief?

I don’t know how much money it raised, but what a show!

Springsteen, The Stones, The Who, Kanye, Billy Joel, Clapton, Bon Jovi, Paul McCartney, Alica Keys…

But the one I liked most? Adam Sandler:

That’s how you deal with serious when your character is based on comedy.

That’s how you localize content.