A Brilliant Product

Branding strategy in one sentence

I subscribe to Edward Boches’ blog, Creativity_Unbound, and when I saw this video on his YouTube channel, I found it very thought-provoking:

Brands have a responsibility to deliver a brilliant product that answers a consumer need as efficiently as they can in a way that is inspiring.”

Is your product — your brand — brilliant each time I listen? Is it inspiring?

Can it be?