THIS is impressive.
From 5 million monthly views to 200 million, more than the main BBC News FB page.
And, two-thirds of those viewers are under the age of 35.
95% of their posts are video, like THIS ONE.
If you really want to make your station Facebook page grow, video has to be the main part of what you offer.
Until we see radio companies investing in video for their FB pages, they’re not serious about expanding their reach.