Those two words just go together. They’re almost synonymous.
But what if, instead of having a contest, you used the same resources to reward kindness or address need?
We all know that a certain percentage of listeners won’t ever participate in contests.
Many think they’re rigged, or that there’s just not much chance of getting through on the phone lines.
But I can’t imagine any listener not feeling good about this:
This is just another way of story-telling.
And now that you have the ability to produce videos to share on YouTube or your Facebook page, you can create something that will touch everyone who sees it.
What if YOU became a source of kindness in your town?
What if your station created blessings for others by sharing their stories?
It’s the best way I know to let everyone win.