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Where’s Waldo?

Where’s Waldo?

Waldo, as Jason Bourne…

These guys could be Canadian film school students, or just talented people creating something fun.

I keep thinking there is so much creativity in your city that IF you figure out a way to give them wider exposure by putting them on your team, everyone wins.

One thing about PPM that feels valid is cume measurement. Most top radio stations in big markets have cume that rivals, or in some cases is even bigger than, the cume on your local TV stations.

You have this ginormous megaphone. Use it to expose stuff like this, find a way to let listeners vote on the best, their own little version of the Academy Awards, and reward the best contributors, and winners, and voila!

The Waldo Ultimatum…

 

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