Seize the opportunity
Are you producing and airing emotional support ads from — and for — your local medical personnel and first responders?
There’s no better use of your reduced spot load than this right now.
Make it personal. Make it highly emotional.
Just let them talk. Edit. Add music under that enhances the story.
Some of these may be sad, very sad.
But many will be inspirational, uplifting and hopeful.
And all will be very, very local.