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What’s More Popular Than TV?

What’s More Popular Than TV?

Take a guess…

The headline trumpets “America’s Music Vacuum.”

Nielsen has published a study that reveals music as the top entertainment choice for hundreds of millions of Americans.

75% of respondents said they actively chose to listen to music, even ahead of watching television…”

This is noteworthy “…because in dollar terms the TV business is 20 to 30 times larger than the ever-shrinking music business.”

Why is music so under-valued? And why are pure streaming services like Pandora, Spotify, and now Apple (because of its purchase of Beats) pushing constantly to lower royalties paid to music artists?

I don’t know.

I posted once about my frustration with radio’s objective value and it seems clear that music’s intrinsic value should be increasing, not decreasing.

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Here’s what is very clear…

If your future is predicated on charging increasingly more expensive fees (either through subscriptions or advertising) to hear music, and only music, it will be short.

Music is everywhere. It can be accessed — easily — everywhere.

But now, so can video.

And if we’re asking people to pay $7.99 a month, or more, to watch unlimited movies and original series on Netflix (and soon HBO) or to hear music that is already on their mobile device, music they can hear free — which do you think will survive?

If you’d like to read the article, America’s Music Vacuum, click HERE.

 

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