If you’re in Radio and you don’t already subscribe to Jame’s Cridland’s blog, check it out.
He’s the one who made made me aware of TrackInTheBox, a web site in the UK that makes one simple promise: “We’ll send you new music every day, and we promise it won’t suck.”
As James points out, isn’t this Radio’s job?
If you’re a music station and this is not your job, what is your job?
Even OLDIES/CLASSIC HITS stations could send a deep track to their listeners every day.
Once you start thinking of your station’s web site as a way to add value to your listeners’ lives, rather than a way to get some extra revenue, you’ll design features they would love and use every day.
This isn’t rocket science…