The sound of silence
While commercial radio in America continues to try to cut its way to growth, Public Radio is actually growing, without smoke and mirrors, by producing a better product.
Public Radio in most major American cities is thriving, and I couldn’t be happier about that because they understand the value of content.
Are you familiar with The Kitchen Sisters?
Take a minute today and check out some of their work in Lost And Found Sound.
One of their little gems of insight is the power of silence
As Davia Nelson says, “Silence brings people together“
In a commercial medium obsessed with filling every millisecond of “dead air,” this is a lesson worth noting.
Occasional silence focuses attention like nothing else.
Is it part of your story-telling tool kit?