I wonder why Radio doesn’t run campaigns, BIG campaigns, like this one for SiriusXM?
If not “Radio” as an entertainment and information and connection source, through say, the NAB or RAB, then why not iHeart, or Cumulus, or Audacy?
Why does SiriusXM invest the big bucks in future use and image when we don’t? They have the same investors Radio’s biggest consolidated companies do.
It’s either that our biggest companies still carry so much unmanageable high-interest debt that they can’t afford to spend like this, meaning they’re not really viable longer term, or…
they must be putting all that cash they save by not advertising all the things Radio does so well into the pockets of a tiny few executives.
Laughing all the way to the private jet.