Neil Hunt, Chief Product Officer for Netflix, is predicting that the future of TV will include the unbundling of cable packages, increasing personalization of content, and the end of commercials as we have known them.
“Internet TV is divorced of the need of advertising revenue because we can develop direct relationships with the consumer.”
He’s speaking of the ad-free, subscription based service Netflix and HBO offer, and which is extremely popular with consumers tired of the over-commercialization of network TV. You can read all of his comments HERE.
Every one of us in commercial radio knows that our product is too cluttered:
Do you sit passively at home and watch network TV shows, or do you zap through the spots?
We know what we’re doing to our listeners.
We’ve got to find a new model.
It definitely means big investments in that proprietary content, most of which will be non-musical.
Do you see that happening under Clear Channel, Cumulus, or CBS? Does Entercom or Hubbard have a track record of this kind of thinking?
Who will lead us to what’s next, because the old way is about to go away.