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The Curse of Mediocrity

The Curse of Mediocrity

Recognize anyone?

 

Seth Godin is very insightful.

When he wrote about the three kinds of corporate mediocrity, he wasn’t focused on Radio. But he could have been.

Have you stopped trying to make your station better because it feels hopeless?

Is there intent behind your station’s slide into mediocrity? It’s just cheaper and easier to go for average rather than great.

Is the mediocrity of your product accidental, meaning most of the staff doesn’t even recognize the blandness of your station?

If you answer “Yes” to any of those questions, you should read Seth’s take on it, and you can do that HERE.

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